Addressable TV
Targeted TV advertising that is measurable and controllable
Who should use Addressable TV?
EVERY COMPANY, FROM SMALL TO LARGE
From beer breweries to pharmaceuticals: SMEs can present themselves cost-effectively on TV for the first time thanks to Addressable-TV.
Advertise services or products: In the current TV program, every industry will find the right program environment.
From now on, you can target with pinpoint accuracy:
- Address the target group regionally. Choose between countries, cities or postal codes.
- Use this cost-effective format, comparable with radio, print and billboard advertising.
- No commercial necessary. JPEG or GIF image formats are sufficient.
- The reach and effectiveness of the advertising can be measured and precisely controlled at any time .
- Quick and easy to implement. We show you how!
- You can control the reach and the impact of your advertising: TV also offers a variety of suitable program converters.
Discover the potential of Addressable T
WHAT CAN ADDRESSABLE TV DO?
EXAMPLE: ADDRESSING PARENTS AS PURCHASE DECISION MAKERS OF HOUSEHOLDS
WITH CHILDREN (IDENTIFICATION THROUGH CONSUMPTION OF CHILDREN'S PROGRAMMING)
Discover Addressable TV now
That's what enthusiastic broadcasters say:
We added a delivery service to our restaurants during the pandemic and supported the expansion with Addressable TV from Empower Brands. At first, we thought it was way too expensive for us. However, the costs were manageable. It paid off: We achieved an average 38% increase in sales.
- Marko Ivancic, CEO of Road Diner
We heard about Addressable TV and wanted to use the format, the potential was immediately clear to us. But we couldn't find a suitable provider for a long time. By chance we came across EMPOWER BRANDS. I'll make it short: we have been using Addressable TV for 5 months and have booked Sports for the next 6 months. Minimum.
- Dominik Popp, CEO of WOMIVA GmbH
With TV advertising: regional instead of national
One of the main strengths of TV advertising as a digital format is targeting. Whereas it was otherwise only possible to place ads with private broadcasters nationwide, you can, for example, limit Addressable TV Ads specifically to a desired postal code area that is in the catchment area of your business.
smartclip is our partner
From our cooperation with Mediengruppe RTL we draw on a gigantic pool of experience. Thereby we are able to design and implement effective advertising campaigns.
